Layer 02 — Governance
Marketing cannot fix what legislation causes.
Tourism growth is shaped by visa regimes, concession law, air service agreements, land use, environmental permitting and institutional coordination. TGTC operates at that layer.
Each layer is capped by the layer beneath it.
You cannot market past your own ceiling.
03 — Four regulatory failures
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04 — The instrument
A negative conversion gap almost always resolves into one of those four failures.
Every governance mandate opens with this measurement, not with a workshop. The friction diagnostic assigns the gap recorded in the Grand Tour Index to the regime that produces it, so the first decision is about instruments rather than intent.
v1 sample data. Static readout; the live instrument is on the Index.
05 — Instruments in use
06 — Mandate shape
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07 — Adjacent layers