Layer 04 — Production
Campaigns end. Narratives compound.
Most destination marketing produces a burst of content on an annual budget cycle, then goes quiet. Production at scale means a continuous narrative system that accumulates cultural weight over years.
02 — Burst versus system
36 months, indexed output per month. Shaded area is cumulative published output.
The peak is not the asset. The area is.
The burst wins the week it airs and loses the thirty-three months around it. A system with lower peaks accumulates several times the output, and cultural weight is cumulative.
03 — Four production failures
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04 — The instrument
Creator density counts what nobody was paid to publish.
This layer is diagnosed by ledger, not by showreel. Creator density is one quarter of the desire score, counted from organic geolocated volume and log-normalised so a single viral month cannot carry a year.
Excluded by design
Anything carrying a paid partnership disclosure is removed before counting. Paid content measures budget, not desire, and including it would invert the diagnostic: the markets spending most would read as the markets wanted most.
v1 sample data. Volume log-normalised over a 12-month window.
05 — Instruments in use
06 — Mandate shape
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07 — Adjacent layers